The recruitment of NICKMERCS to join the FaZe Clan back in 2019 was a massive get for the group when he surprisingly left 100 Thieves. CouRageJD and Valkyrae have joined the ownership group of 100 Thieves since then, and now NICKMERCS has followed suit with FaZe Clan.
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NICKMERCS’s announcement of being a co-owner may or may not end up shaking up the industry in a big way, but it is certainly exciting. And for NICKMERCS himself, the deal ended up being worthwhile. According to his tweet, he received the equity he was promised, so it must have been something he was negotiating.
NICKMERCS is already one of the most subscribed content creators on Twitch, so this will only boost his revenue. NICKMERCS also often posts his Call of Duty: Warzone opinions on YouTube to great effect, so all the way around it seems like a great get for everyone involved.
Kolcheff is often considered an important voice in the Call of Duty realm. NICKMERCS has voiced his concerns about Season 3 of Call of Duty: Warzone, for example. That likely will not change with his co-ownership of FaZe. Whether it be announcing the next overpowered weapon or discussing what should come next with Call of Duty, NICKMERCS’s opinion usually holds weight. What will be interesting is seeing if and when he moves to a new game at some point. That would come if Call of Duty: Warzone starts to slow in popularity and another game takes over, as he was once an avid Fortnite player, for example.
As far as FaZe, the group is big on the competitive scene, as recently Atlanta FaZe won a Call of Duty League 2021 Major. And whether it be solo competitions or team play, FaZe has had a big impact on the esports scene for a long time.
Of course, even outside of competition, FaZe has a huge impact on simply the content creating space; Kolcheff often resides in both. Although NICKMERCS has decided to take a step away from Call of Duty: Warzone tournaments, for now, he is still very active with his streaming, and that is where his audience is. As part owner of FaZe, he will likely care deeply about the ongoing success and evolution of the clan moving forward–both competitively and in the content creating space.
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